MALONE
POWERED BY CRST

DIGITAL DISPLAY. SOCIAL MEDIA. SEM. PRINT.

MALONE
POWERED BY CRST

DIGITAL DISPLAY. SOCIAL MEDIA. SEM. PRINT.

CLIENT:

MALONE POWERED BY CRST

OBJECTIVE: DECREASE COST PER HIRE WHILE INCREASING HIRES

DECREASE COST PER HIRE
INCREASE HIRE NUMBERS PER MONTH
INCREASE CALL VOLUME FOR POTENTIAL APPLICANTS
EXPAND BRAND AWARENESS TO KEY STAKEHOLDERS

CLIENT:

MALONE POWERED BY CRST

OBJECTIVE: DECREASE COST PER HIRE WHILE INCREASING HIRES

DECREASE COST PER HIRE
INCREASE HIRE NUMBERS PER MONTH
INCREASE CALL VOLUME FOR POTENTIAL APPLICANTS
EXPAND BRAND AWARENESS TO KEY STAKEHOLDERS

Malone Powered by CRST is a trucking staffing agency focused on placing jobs for owner operators, lease purchase and small fleet trucks.

Upon partnering with AMG Driver Recruitment, Malone saw the need to increase the number of driver hires per month across the eastern half of the U.S., with focus on Midwest and Southeast. The company had historically relied on websites to produce indirect leads, which lead to quantity over quality hires.

The AMG Driver Recruitment team presented a strategy that showed the client that direct leads would be more effective while still satisfying the need for quantity of leads.

Malone Powered by CRST is a trucking staffing agency focused on placing jobs for owner operators, lease purchase and small fleet trucks.

Upon partnering with AMG Driver Recruitment, Malone saw the need to increase the number of driver hires per month across the eastern half of the U.S., with focus on Midwest and Southeast. The company had historically relied on websites to produce indirect leads, which lead to quantity over quality hires.

The AMG Driver Recruitment team presented a strategy that showed the client that direct leads would be more effective while still satisfying the need for quantity of leads.

DISPLAY.

The digital awareness campaign started by sharing Malone’s messages with a specialized trucking audience, which includes CDL truck drivers located in Southeast, Midwest and East Coast regions.

In addition to general display ads, geotargeted ads were also implemented at common truck stops throughout the campaign. Geotargeting these locations increased the likelihood that interested candidates would see the ad and then take an action.

DISPLAY.

The digital awareness campaign started by sharing Malone’s messages with a specialized trucking audience, which includes CDL truck drivers located in Southeast, Midwest and East Coast regions.

In addition to general display ads, geotargeted ads were also implemented at common truck stops throughout the campaign. Geotargeting these locations increased the likelihood that interested candidates would see the ad and then take an action.

Attentiveness, quick turnaround and superior technology base is why Malone chose AMG (Alabama Media Group)…it is why Malone will continue it’s relationship with AMG in today’s competitive world.

Chris Gonzalez, Malone Powered by CRST

SEARCH ENGINE MARKETING.

Alabama Media Group launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! to increase Malone’s visibility in search results as drivers look for trucking companies.

Alabama Media Group closely tracked performance indicators and optimized the campaign accordingly through ad copy and bidding adjustments.

This ongoing optimization process resulted in major increases in inbound web traffic through paid search.

SEARCH ENGINE MARKETING.

Alabama Media Group launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! to increase Malone’s visibility in search results as drivers look for trucking companies.

Alabama Media Group closely tracked performance indicators and optimized the campaign accordingly through ad copy and bidding adjustments.

This ongoing optimization process resulted in major increases in inbound web traffic through paid search.

SOCIAL MEDIA.

Alabama Media Group managed Malone’s Facebook page to educate potential applicants on the benefits of driving for them and help ease the application and conversion process in addition to creating brand awareness and increasing engagement on the page.

In addition to organic social media posts, paid social was also implemented on Facebook to expand audience reach to truck drivers and those who show interest in and/or like driver-related pages.

SOCIAL MEDIA.

Alabama Media Group managed Malone’s Facebook page to educate potential applicants on the benefits of driving for them and help ease the application and conversion process in addition to creating brand awareness and increasing engagement on the page.

In addition to organic social media posts, paid social was also implemented on Facebook to expand audience reach to truck drivers and those who show interest in and/or like driver-related pages.

RESULTS

5X MORE HIRES THAN OTHER VENDORS USED
57% INCREASE IN CALLS
30% DECREASE IN COST PER AQUISITION

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Cale Webb, Senior Sales Manager
cwebb@al.com | 205.325.2446

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