CLEAN HARBORS
NATIONAL TRANSPORTATION

WEBSITE DEVELOPMENT. DIGITAL DISPLAY. SEM. META LEAD GENERATION. PROGRAMMATIC JOB PLACEMENT. 3RD PARTY MEDIA BUYS.

CLEAN HARBORS – NATIONAL TRANSPORTATION

WEBSITE DEVELOPMENT. DIGITAL DISPLAY. SEM. META LEAD GENERATION. PROGRAMMATIC JOB PLACEMENT. 3RD PARTY MEDIA BUYS.

CLIENT:

CLEAN HARBORS

OBJECTIVE: INCREASE BRAND VISIBILITY TO CDL-A DRIVERS, INCREASE LEAD APPS AND FULL APPS FOR DRIVING POSITIONS, AND BUILD A WEBSITE THAT IS SPECIFIC TO NATIONAL TRANS DRIVING POSITIONS

Clean Harbors is North America’s leading provider for environmental and industrial services. Historically, Clean Harbors has seen success through job boards, but in the Summer of 2021, they knew they needed to develop a full digital strategy to recruit CDL-A Owner Operators and Company Drivers for Tanker and Dry Van routes in critical markets throughout the USA. AMG Driver Recruitment partnered with Clean Harbors to build a strategic digital marketing plan to grow the National Transportation division’s candidate pool.

SEARCH ENGINE MARKETING.

Alabama Media Group launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! increase Lipsey’s visibility in search results as drivers look for trucking companies. We made a big difference for the company by honing their targeting to be more accurately matched to their hiring needs.

AMG closely tracked performance indicators and optimized the campaign accordingly through ad copy and bidding adjustments along with expertly setting positive and negative keywords.The result was better qualified and higher quantity of leads from search.

After working with one of more well-known lead sources in our industry, I can say that working with AMG is like night and day. The AMG Driver Recruitment helps me work smarter not harder by analyzing my Ten Street data to help me better understand my applicants and hires. They regularly bring me campaign reports and highlight key takeaways and insights. They always strive for the best results by optimizing and tweaking campaign tactics and messaging to maximize results and drive down costs. They are true partners.

Kendal Helms, Lipsey Logistics

SOCIAL MEDIA.

  • Lipsey is a relatively new company and needed to brand themselves to drivers in their area
  • We utilized driver testimonials to let their current workforce tell their story
  • AMG also promoted Lipsey’s unique benefits and targeted truck drivers in their highest need geographies
  • Promoting Lipsey’s benefits on the social platform is something new for the company, and high precision social targeting has connected them to drivers in a way that promotes greater engagement

RESULTS

INCREASED BRAND VISIBILITY BY DRIVING OVER 79K USERS AND OVER 118K PAGEVIEWS TO THE SITE OVER A 9-MONTH PERIOD

AMG SOURCES DROVE OVER 4K LEAD APPS AND CALLS

3RD PARTY SOURCES DROVE OVER 15K LEADS

REDUCED OPEN JOB REQUISITION COUNT BY 66% FROM THE ORIGINAL VOLUME

46% OF HIRES RESULTED FROM PAID MEDIA OVER A 9-MONTH PERIOD

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Cale Webb, Senior Sales Manager
cwebb@al.com | 205.325.2446

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