When Perdido Trucking Service partnered with AMG Driver Recruitment in late June 2025, their goal was clear: hire 20 qualified CDL-A drivers within three months. AMG developed a strategic Meta campaign that quickly gained traction—initially launching as a lead generation campaign and later evolving into a full traffic campaign to direct applicants straight to Tenstreet’s full application system.
The Campaign
Advance Recruitment launched:
- Meta Lead Generation Campaign: June 27 – July 8, 2025
- Meta Traffic Campaign to Full Application: July 9 – September 26, 2025
Strategy and Execution
- Launched a high-performing Meta lead generation campaign targeting qualified CDL-A drivers
- Transitioned to a Meta traffic campaign to capture fully completed Tenstreet applications
- Delivered continuous reporting and optimization based on weekly performance reviews
- Adjusted creative and targeting to maintain engagement and conversion quality
RESULTS
The impact was immediate and impressive.
Generated 282 leads in the first week
20 driver hires Surpassing the goal before campaign completion
100 full Tenstreet applications Driven in less than three months
Enabled Perdido Trucking Service to pause hiring efforts early after achieving full staffing
Within the first week, the team generated 282 leads through the Meta lead generation campaign. The overwhelming response meant Perdido’s recruiter was inundated with interest, prompting a strategic pivot to drive higher-quality completed applications through Meta Traffic ads. By September 8, 2025, the client had met their hiring target of 20 drivers, even before the campaign concluded.
This successful outcome meant the client could confidently pause their campaign, having surpassed their recruitment goals ahead of schedule.
Partnering with AMG Driver Recruitment at the end of June 2025 was a game-changer for us. Our goal was to hire 20 qualified drivers by the end of September, and thanks to AMG’s strategic targeting, creative direction, and lead generation expertise—especially through their Meta traffic campaigns—we hit that goal in less than three months. Their weekly reporting kept us informed on lead volume and Tenstreet submissions, and their creative adjustments ensured the right people were applying. AMG proved to be an invaluable recruiting partner.