These are a few terms you have probably heard that are synonymous with SEM. When we are looking for information about pretty much anything, we instinctively turn to our search engine of choice (for 1.2 billion people, that search engine is Google). SEM refers to paid ads placed on search engine results pages (SERP) with fixed positioning to grab the attention of the searcher. Why should it be a part of your digital marketing strategy? According to Dragonfly Marketing, SEM campaigns have seen an ROI up to 5x greater than other online advertising channels.
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