Project Description
ACQUISTAPACE’S
PRINT. DISPLAY. SOCIAL MEDIA. SPONSORED CONTENT. EMAIL MARKETING. VIDEO.
CLIENT:
ACQUISTAPACE’S SUPERMARKET
OBJECTIVE: WITH THE OPENING OF A SECOND LOCATION, ACQUISTAPACE’S WANTED WAYS TO SHARE ITS STORY AND INCREASE MARKET SHARE FOR THE NEW LOCATION.
RESULTS: DRAMATICALLY INCREASED EXPOSURE TO RELEVANT CUSTOMERS ACROSS A MULTITUDE OF PLATFORMS
AS A PREMIER SUPERMARKET IN COVINGTON, ACQUISTAPACE’S EXPANDED ITS FOOTPRINT WITH A WINE AND CHEESE MARKET IN THE HEART OF MANDEVILLE. WE CREATED CUSTOM MARKETING DEPLOYMENTS THAT STRENGTHENED THE COVINGTON BRAND WHILE CREATING NEEDED EXPOSURE FOR THE NEW LOCATION.
SOLUTION 1
A comprehensive marketing strategy was developed that included newspaper advertising in the Times-Picayune, display advertising on NOLA.com targeting relevant consumers plus social media advertising and management.
SOLUTION 2
We complemented those solutions with a targeted email marketing campaign alongside engaging sponsor content and video advertising.
DISPLAY CREATIVE
LOGO DESIGN
We continually analyzed and optimized the campaign throughout to ensure the results we generated were efficient and in line with the client’s needs.
RESULTS
DISPLAY BRAND EXPOSURE: 9,700 hours
SPONSOR CONTENT: 250+ hours of exposure / .99% CTR to client website
SOCIAL MEDIA ADVERTISING: 135,000 engaged / 7,700 Facebook page likes
SPONSOR CONTENT: 250+ hours of exposure / .99% CTR to client website
SOCIAL MEDIA ADVERTISING: 135,000 engaged / 7,700 Facebook page likes
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